Tell Your Mother

The kind of store worth telling your mother about.

We are a curated fashion and lifestyle boutique for women, kids and the things we love. Every brand we stock was chosen by someone who spent way too long looking for exactly the right thing — and found it.

We're not a department store. We're not a marketplace. We're a carefully considered edit of brilliant independent brands that share a common soul — artisan, joyful, considered and effortlessly cool.

The kind of store you stumble into and immediately text your friends about.

Our Story

Tell Your Mother began as Hey Little — a much-loved children's boutique on South Terrace, Fremantle. Over the years, as our customers grew up and their lives evolved, so did we. The cool mum who once shopped for her baby started shopping for herself too. And we started stocking for her.

In October 2026, Hey Little became Tell Your Mother — and moved to a beautiful new home at Shop B, 88 George Street, East Fremantle. Same considered eye. Same passion for brilliant independent brands. A new name, a new space and something worth telling your mother about.

What We Stock

We curate a thoughtful edit of women's fashion and lifestyle alongside a considered range of kids' clothing and gifts for babies and toddlers. Every brand in our store passed the Tell Your Mother test — real, considered, genuinely excellent. No fillers. No fast fashion. Just good stuff chosen by someone with a very good eye.

Our brands include Maku, Far Mer by Whitney, Halcyon Nights, Ceres Life, BBobbie, Kip & Co, Sage + Clare, Le Bon Shoppe, Lilya, The Jacksons London, Miffy and more.

Visit Us

Tell Your Mother
Shop B, 88 George Street
East Fremantle WA 6158

Opening mid October 2026.

In store and online at tellyourmother.com.au

Say hello: hello@tellyourmother.com.au

Follow us on Instagram: @tellyourmother.au

Tell your mother. She'll want to know. 📞