Miffy

The little white bunny who became a global icon. Obviously.

Created by Dutch artist Dick Bruna in 1955, Miffy — known originally as Nijntje, meaning "little bunny" in Dutch — has transformed from a beloved children's book character into one of the world's most recognised and cherished cultural icons. Her clean, minimalist graphic design is as relevant today as it was seventy years ago.

Miffy's toys are the ultimate expression of the character — deeply comforting for little ones and genuinely sought after by Gen Z and millennial collectors who appreciate her as a home aesthetic as much as a childhood companion.

The kind of gift worth giving at every age. Tell your mother.